Pureology Strength Cure Best Blonde Shampoo 266ml

Purple shampoo for all shades of colour-treated blonde, highlighted and lightened hair, created with violet toning properties for your strongest and brightest blonde hair yet.

Bring out your best blonde with the Strength Cure Best Blonde Shampoo for all shades of colour-treated blonde, highlighted and lightened hair. Created with violet toning properties, this sulphate-free purple shampoo helps tone blonde hair and neutralises and brightens ashy, brassy tones. 

Formulated with the Strength Cure Asta Repair, this purple shampoo also strengthens and rebuilds damaged, brittle hair while preventing dryness and further breakage for shiny, moisturized hair. Plus, our exclusive Antifade Complex protects against heat damage and keeps highlights bright and vibrant while refreshing brassy, yellow tones. 

Discover the perfect balance of strength and velvety softness for your best blonde yet! 


  • Purple shampoo
  • Created with violet toning properties
  • Perfect for all shades of colour-treated blonde, lightened, or highlighted hair including lifts, highlights and balayage
  • Sulphate-Free Shampoo
  • 100% Vegan

Apply a 20 cent piece amount of the purple shampoo to the scalp area of wet hair and lather. Wait 1-5 minutes. Rinse. Repeat if necessary. Follow with Strength Cure Best Blonde Conditioner. In case of contact with eyes, rinse them immediately.

  • Warm Blondes: Wait 3-5 minutes before rinsing
  • Neutral Blondes: Wait 2-3 minutes before rinsing
  • Cool Blondes: Wait 1-2 minutes before rinsing 

    Pureology Tip:Follow with Strength Cure Superfoods treatment for ultimate soft, touchable hair

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